How to make your brands WORDS work?

What you say is as important as how you say it. Your choice of words and sentences has a huge impact on how you make your customers or users feel and on how much they like (and prefer!) your brand. Language works in every touchpoint, from your advertising to your invoices! View this two company profiles….

How to inspire your STAFF to act in line with your brand promise?

If you want your staff to act in line with your brands promise, you’ll need to invest in them. They will only act along the lines of your brand if they are understanding why it’s important and if they feel empowered and motivated to do so. STAFF UNDERSTANDS WHY & HOW This means every single…

How do you KEEP your brand strong?

Memories fade away if you don’t refresh them regularly. The same applies to brands. A popular brand doesn’t stay top of mind automatically. Before you know it, out of sight becomes out of mind and out of consideration. Brands are like muscles: if you train them they’ll get stronger. If you neglect them their power…

Why a ‘good’ isn’t a COMPETITIVE brand experience.

  Brands reduce uncertainty by promising and delivering a consistent experience. That’s in the end what makes consumers come back. Once you have managed to put your brand on the radar with consumers, the moment of truth arrives. The ‘live experience’ must be consistent with the expectation that you – implicitly and explicitly – have…

How to make your brand messages STICK?

If you want customers to choose your brand over a competitor’s, you’ll have to communicate what makes you different.The complexity here is that people don’t pay attention to everything they see or hear from a brand. Let alone that it will stick to their minds. How to make your message stick?        …

How striking and memorable is your brand’s FACE?

Competition for market-share starts with competing for attention. Consumers don’t pay attention to everything they see and remember even less. As Seth Godionce said ‘Your’e either remarkable or you’re invisible’. We each interact with hundreds of brands each day, Yet how many do you remember? Even high visibility in the market and big media-budgets don’t guarantee…

How to choose a winning brand NAME?

A striking brand name helps to grow your brand awareness faster. The more it stands out in your market, the faster it will catch attention. The easier it is to remember, the more likely it will pop-up in peoples minds on the moments that matter most (once they feel a need your brand can fulfil!)….

Developing a NEW brand: how to get started?

The most important thing to realize before your start creating & building your brand, is that your customers have a limited storage-space in their memory. For most brands they know, they’ll store only a few words that characterize the main difference a brand makes in their view. Once the need for a certain product or…

Branding: FLUFFY discipline or business booster?

Should you care about something fluffy like branding? Yes you should – and here’s why. Your business succes is more dependent on perception than you’d like to think. Why? Because in a world of information-overload, (potential) customers make guesses based on imperfect information. They have too little time and too much on their minds to compare and…