How to become (social) TALK of the town?

The most memorable and successful ‘social’ campaigns are seldom random ‘one-day-flies’, born out of a briefing like “Please create awesome content for channel X that will get us lots of traction, likes and shares and make our brand look cool”. A successful content strategy is built around moments where consumers seek information or inspiration. Instead…

How to create an ACTIONABLE brand document?

A well defined and documented brand identity is a great tool to bring focus to your business activities. It’s organizing principle that defines what products you make, what features you highlight, what people you engage with, what you communicate and how. A well defines brand document brings clarity about the desired customers experience of the…

Does your slogan MEANINGFULLY set you apart?

An effective slogan or tagline helps to express the difference your brand makes over to competitors in a concise and easily memorable way. It’s not just a matter of a ‘nice catchy’ phrase. The best slogans set you apart from competitors and create an expectation about what (functional, emotional, social) experience a brand will give…