How to choose a winning brand NAME?

A striking brand name helps to grow your brand awareness faster. The more it stands out in your market, the faster it will catch attention. The easier it is to remember, the more likely it will pop-up in peoples minds on the moments that matter most (once they feel a need your brand can fulfil!)….

Developing a NEW brand: how to get started?

The most important thing to realize before your start creating & building your brand, is that your customers have a limited storage-space in their memory. For most brands they know, they’ll store only a few words that characterize the main difference a brand makes in their view. Once the need for a certain product or…

Branding: FLUFFY discipline or business booster?

Should you care about something fluffy like branding? Yes you should – and here’s why. Your business succes is more dependent on perception than you’d like to think. Why? Because in a world of information-overload, (potential) customers make guesses based on imperfect information. They have too little time and too much on their minds to compare and…