How striking and memorable is your brand’s FACE?

Competition for market-share starts with competing for attention. Consumers don’t pay attention to everything they see and remember even less. As Seth Godionce said ‘Your’e either remarkable or you’re invisible’. We each interact with hundreds of brands each day, Yet how many do you remember? Even high visibility in the market and big media-budgets don’t guarantee…

How to choose a winning brand NAME?

A striking brand name helps to grow your brand awareness faster. The more it stands out in your market, the faster it will catch attention. The easier it is to remember, the more likely it will pop-up in peoples minds on the moments that matter most (once they feel a need your brand can fulfil!)….

Developing a NEW brand: how to get started?

The most important thing to realize before your start creating & building your brand, is that your customers have a limited storage-space in their memory. For most brands they know, they’ll store only a few words that characterize the main difference a brand makes in their view. Once the need for a certain product or…

How much do you STAND OUT in your market?

80% of all CEO’s believe their brands and products are unique in the market. But…only 8% of their customers agree (source: a survey by Bain & Company in 2009). Differences between brands are hard to perceive and articulate for consumers. They don’t necessarily choose the ‘best brand’ in terms of functional qualities. They choose the…