Brand values: business boosters or bullshit?

Does your organization also have those lovely sounding – but massively ignored brand values? Don’t worry your not alone: the world is infested with utterly useless ‘brand values’. The good news: if defined well, brand values can be a great tool to keep your organization focused, your customers happy and your business booming. But words alone are not enough – especially if you’re a service brand. Making your values work needs smart thinking and…perpetual action!

How to make your brand messages STICK?

If you want customers to choose your brand over a competitor’s, you’ll have to communicate what makes you different.The complexity here is that people don’t pay attention to everything they see or hear from a brand. Let alone that it will stick to their minds. How to make your message stick?        …