Brand values: business boosters or bullshit?

Does your organization also have those lovely sounding – but massively ignored brand values? Don’t worry your not alone: the world is infested with utterly useless ‘brand values’. The good news: if defined well, brand values can be a great tool to keep your organization focused, your customers happy and your business booming. But words alone are not enough – especially if you’re a service brand. Making your values work needs smart thinking and…perpetual action!

Developing a NEW brand: how to get started?

The most important thing to realize before your start creating & building your brand, is that your customers have a limited storage-space in their memory. For most brands they know, they’ll store only a few words that characterize the main difference a brand makes in their view. Once the need for a certain product or…